MARKETING & SOCIAL MEDIA STRATEGIST

London | Delhi

Delhi-born. London-converted.

Luxury. Culture. Community. Mostly all at once.

Powered by curiosity, good conversations,
and great coffee.

Journey so far...

What do I do?

TAILOR
BRAND NARRATIVES

BRAND STRATEGY

Big-picture thinking with main character energy.

COPYWRITING

Like texting your crush, but for brands, and with better punctuation.

BRAND PARTNERSHIPS

Matchmaking with the right kind of drama.

CONTENT CREATION

Stuff that feels like chemistry, not convenience.

Welcome to the chaos. But the kind that converts.

Hi there!

6+ years. Luxury, fashion, hospitality, lifestyle, start-ups;

I’ve done the rounds.

I make brands look sharp, sound human, and stay relevant.

Campaigns, strategy, copy - whatever it takes to cut through.

Think: campaigns with a pulse, start-ups with scroll power.

Always creative, always strategic.

What I’m Really Here For

(The two Ls, yes!)

I care about the things that outlast the scroll.

The kind of work that feels equal parts smart, sincere, and slightly rebellious. I believe brands have the power to shape culture and not just follow it. I’m here to help them do exactly that. I geek out over creative ideas with real backbone (sustainability, storytelling, human connection... that sort of thing).

And at the heart of it all? People. Always, people.

THE

GOOD STUFF

A little proof that I delivered. A collection of moments where things just clicked between me, the brand, and the brief.

From revving up legacy with Harley-Davidson to storytelling with palaces-turned-hotels in the desert and the mountains, to draping dreamy couture and rolling out fresh identity for creative start-ups; no two projects have looked the same, and that’s the fun of it.

Not every journey came with fireworks, but they all came with a little heart, a lot of honesty, and some solid results.

"Shivika's expertise in digital media and brand communications is unmatched. Her strategies have significantly elevated our brand presence and audience engagement. It's a blessing to have found someone so sincere and diligent to work with."

Jasroop Kaur

What will the process look like for you?

EFFICIENT STRATEGY WORKFLOW

Part gut instinct, part spreadsheets, part coffee-fuelled creativity (with a fire playlist in the background).

I start by stepping into your world: your brand, your vibe, your “why.” From there, it’s a mix of strategy, mood boards, copy decks, and content calendars that are structured enough to keep us on track, flexible enough for those magic, unplanned ideas.

Expect:

Clear, straight-up communication
High-energy collaboration
A process that’s organised but fun

Think of it as creative bootcamp meets brand therapy, with just the right sprinkle of chaos. You’ll always know what’s happening, when, and why (minus the marketing jargon.)

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