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Journey so far...
shivika chawla
Aug 16
2 min read
Gratitude Pond at Taplow Court, Taplow, England (SGI-UK National Centre)
If you’ve made it this far, welcome to the movie montage of my life: from the chaos of Delhi traffic to strutting through London in knee-high boots with a latte in one hand and an analytics dashboard in the other.
I started out in New Delhi, juggling couture gowns, performance marketing dashboards, and a very real caffeine addiction. At PR Pundit, I learned how to launch motorcycles (Harley-Davidson, no big deal), scale Instagram followings in the middle of a global lockdown (because who wasn’t chronically online in 2020?), and convince luxury brands that yes, even their Facebook ads deserved a little couture treatment. From there, I dove deeper into digital — building campaigns, managing influencer drama (the fun kind), and running ads that actually made money.
Fast forward: I packed up my sequins, sari pallu, and social strategy skills and moved to London for my MSc in Luxury Business Management (Distinction, thank you very much). Between dissertations and designing luxury marketing plans, I somehow found myself running social media for designer ateliers, styling events in Mayfair, and occasionally crying in Pret (character development).
But through all this — the deadlines, the meltdowns, the wins — my practice of Nichiren Buddhism with the Soka Gakkai International has been the thing that’s kept me steady. Chanting gives me perspective when campaigns get messy, courage when imposter syndrome creeps in, and a reminder that no challenge is bigger than my ability to transform it. It’s not about ignoring reality — it’s about facing it head-on, with a little more wisdom, patience, and sometimes… humor.
Now? I’m in London — part digital strategist, part storyteller, and full-time believer in turning chaos into growth. My journey so far has been equal parts campaigns and curveballs (honestly, what even is a campaign without curveballs?), but every step has shaped the way I see brands, people, and purpose.
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