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A Peek
into the brands I’ve had the joy (and chaos) of working with. From couture to heritage hotels to bold new startups — here’s where strategy met storytelling and the feed got a glow-up.
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Click the brand name to stalk their site for a taste of the work. Instagram links included — because what’s the point of good content if it can’t live its best life online?
Roop's Couture, London, UK
Communications Strategy and Brand Optimisation
Multi-brand atelier, bringing Indian heritage to the UK market.
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I am scaling the visibility and engagement through digital-first thinking.
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From launching storytelling formats to optimising the strategy and leading influencer relations, this role is all about building a brand presence that feels aspirational but rooted in craft.​​
Multi-brand atelier, bringing Indian heritage to the UK market.
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I am scaling the visibility and engagement through digital-first thinking.
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From launching storytelling formats to optimising the strategy and leading influencer relations, this role is all about building a brand presence that feels aspirational but rooted in craft.​​
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Content strategy, conceptualisation, creation, production, management, and optimisation - along with brand partnerships.
Plaay, Dubai, UAE
Copywriting
A UAE-based venture reshaping conventional nutrition.
My role focused on establishing a consistent, compelling voice across platforms—translating science into storytelling that felt human.
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From building a brand storytelling framework to implementing content strategies informed by market insights, the work was a tightrope walk between creative finesse and audience data. The focus was on engagement, clarity, and trust.​
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Copy conceptualisation and optimisation.
The MRS Group
Brand Image and Social Media Management
Suryagarh, Jaisalmer (Rajasthan, India);
Narendra Bhawan, Bikaner (Rajasthan, India);
Mary Budden Estate, Binsar (Uttarakhand, India)
Working across three of India’s most evocative heritage hotels, the digital strategy focused on translating physical hospitality into an emotionally resonant online presence.
From conceptualising campaign narratives steeped in history and culture to building engagement that reflected each property’s soul, the work involved close alignment with on-ground teams and a deep understanding of brand nuance.
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Content strategy, conceptualisation, creation, production, management, and optimisation - along with brand partnerships.
Harley-Davidson India
Communications and Community Management
Riding into a space where legacy meets rebellion, the digital approach here was anything but cookie-cutter. Focused on community-building and brand evolution, we revved up engagement through launch campaigns (hello, LiveWire), culture-first storytelling, and platform-specific content that spoke to both die-hard bikers and curious first-timers. All power, no pretense.
Content strategy, conceptualisation, creation, production, management, and optimisation.
Trek Bikes, India
Communications and Community Management
Premium performance meets pedal-to-the-metal storytelling. The digital strategy here focused on bringing the global biking giant into sharper local relevance — from product launches and campaign rollouts to building a community of cycling enthusiasts across terrains. Less about pushing product, more about riding the narrative of adventure, freedom, and grit.
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Content strategy, management, and optimisation.
Ridhi Mehra
Social Media Management and Content Curation
Modern couture with a soul. The brief? Build a digital presence that felt as personal and powerful as the pieces themselves. From curated editorial campaigns to influencer storytelling and seasonal drops, the digital game plan helped elevate the brand into a full-fledged emotion.
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Content strategy, conceptualisation, creation, production, management, and optimisation - along with brand partnerships.
Panchsheel Jewellers, Delhi
Social Media Management and Brand Partnerships
Heritage fine jewellery met a clean, modern lens. The content approach was simple: let the pieces shine — literally. With an aesthetic refresh, tactful campaign design, and moments of storytelling that connected product with sentiment, we made tradition feel anything but outdated.
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Content strategy, conceptualisation, creation, production, management, and optimisation - along with brand partnerships.
The Baking Table
Social Media Management and Content Curation
A boutique bakery that knew its craft — all it needed was a feed that looked as good as it tasted. From content direction to copy that didn’t say “melt-in-the-mouth” (you’re welcome), the focus was on showcasing the product with honesty, charm, and a dash of sugar-coated strategy.
Content strategy, conceptualisation, creation, production, management, and optimisation - along with brand partnerships.
Pankaj & Nidhi
Digital Media Management and Content Curation
Known for their bold prints and fierce femininity, this designer duo didn’t need noise—they needed nuance. The digital strategy highlighted the intricate artistry behind each piece while balancing the brand’s contemporary appeal. From campaign storytelling to Instagram layouts, everything was tailored to celebrate their maximalist aesthetic with minimal chaos (or maybe some chaos, but the good kind.)
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Content strategy, conceptualisation, creation, production, management, and optimisation - along with brand partnerships.